Turn clicks into customers with a link in bio

A link in bio is a single, clickable link on your social media profile that leads to a custom page – your bio website. This page can showcase everything from blogs and products to booking links and portfolios, all in one place.

On Instagram, TikTok, and Facebook, a “link in bio” refers to the hyperlink featured in the bio section of a user’s profile. A bio is where a user shares more about who they are and what they offer.

A link in bio solves many issues for users. For example, bios tend to have strict character count limits, meaning that users need to make the most of their space and are often only able to add one link.

External links in posts or captions also aren’t clickable on most social media platforms, making it difficult for users to direct their audience to their website or products.

A link in bio effectively resolves these issues, allowing users to direct their audience to blogs, products, portfolios, and more, all from one place.

Adding a link in bio to your social media account is simple:

Instagram:

1. Go to your account on the mobile app.
2. Tap the Edit profile button.
3. Tap Add Link, then Add external link.
4. Add the URL of the link in bio you created with Hostinger, and a title (optional).

TikTok:

Please note: TikTok requires users to have at least 1,000 followers before they are able to add a link in bio to their account.

1. Tap the Profile icon on the TikTok app.
2. Tap Edit profile.
3. Next to the Website section, tap Add.
4. Add the URL of the link in bio you created with Hostinger.

Facebook:

1. Click on your profile photo to go to your Facebook profile.
2. Tap the Edit Profile button.
3. On the mobile app, scroll to the Links section and tap Edit. On a computer, click Edit your About info, then Contact and basic info.
4. On mobile, click Add new link and choose Website. On a computer, Click the Edit icon next to Websites and social links, then click Add a website.
5. Add the URL of the link in bio you created with Hostinger, then tap or click the Save button.

Having a bio site keeps all of your important links in one place, making it incredibly easy to direct your audience and turn your traffic into sales.

A link in bio site solves many key issues:

• My followers keep asking, “Where can I get one?” It’s so much easier to respond with “click the link in my bio” rather than linking to your website in a comment, which won’t be clickable.
• My brand partners always ask me to update my links. With a Hostinger link in your bio, it’s easy to update your partner or affiliate links at any time without needing to change the main domain link.
• My current link in bio is so messy. Tired of having endless links stacked on top of each other? At Hostinger, our link in bio templates are clean and user-friendly, allowing you to highlight your various channels and products.
• People click, but nothing happens. You may be getting a lot of social traffic, but without a link to your products or services, how can you convert them into sales? A link in bio encourages people to buy, book, or follow through.
• I only get one link, so make it count with a link in bio that acts as your central hub.

It’s easy with Hostinger’s link in bio builder. All you need to do is:

1. Choose your bio site template.
2. Add your links and customize.
3. Go live, then add the link to your social profiles.

You can link to anything! Social accounts, blogs, online stores, portfolios, videos, booking forms, newsletter sign-ups, affiliate products, and so much more. If you can link to it, then you can include it.

Unlike basic link tools, Hostinger gives you a full website builder to create a mobile-friendly destination for bio links. It also allows you to scale it into a complete website.

You can start simple with a single-page bio site and expand into a fully functional website as you grow. Add blogs, products, bookings, or more pages, whenever you’re ready.

Plus, our all-in-one solution helps you monetize fast: sell products, take bookings, collect donations, and grow your email list. All in one place, with no hidden fees.

And best of all? Everything is included at a price that makes sense.